Hi i am Ralph Massetti

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about me

Who i am

about me


Who is Ralph Massetti

Father, Friend, Franchisor, Franchise Consultant & Fearless Advocate

I’m a businessman at heart, but a passionate lover of all creatures great and small.

As the longstanding President and CEO of The Franchise Builders and other businesses, I leverage my expertise in franchise consulting, development, marketing and technology to bring an entirely new level of customer experience to the franchise industry. I work with a rare personal involvement that is rooted in the genuine desire to help others succeed.

I’ve come a long way from my tough upbringing in Chicago. While it wasn’t an easy road, it left me well prepared to take on the challenges of being an entrepreneur, fighting for the merciful treatment of animals and serving my community through political pursuits.

While I was born and raised in Chicago, my true “hometown”, I now primarily live with my family in the Phoenix (Scottsdale), Arizona area.

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Franchises Consulted
Public Companies Owned
Successful Businesses
bio highlights

My Bio

bio highlights

  • Born & raised in Chicago (north-sider & Cubs fan)
  • Self funded undergrad thru masters degrees (MBA)
  • Attended universities in IL, AZ & CA
  • Worked for several silicon valley tech while studying (the "old" silicon valley)
  • Became a highly compensated technology Account Executive (salesman)
  • Started and took one of the first "online communities" public - salesrepcentral.com
  • Sold salesrepcentral.com to a leading sales training organization (before the first dot com bubble burst)
  • Began offering franchise technology solutions worldwide
  • Expanded The Franchise Builders into a full service development company
  • Published :Is Your Business Right For Franchising" and became a sought after franchise expert
  • Started and sold several franchise systems that were expanded worldwide
  • Became a Realtor and Broker in the Phoenix Market (for investment purposes)
  • Began dedicating siginificant time to animal rights advoacy and political activism
  • Am contemplating an Arizona State Legislature candidacy in the 2018 election cycle

How I spend my days

My Passions

How I spend my days

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Get in touch

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Let's Get In Touch

Whether you want to chat franchising or business, have a question that you think I can help with, or just want to say hi – Don’t hesitate. If I’m not on my phone I answer it, and I check email way too much, so I’ll see you message quickly.